Attendee Agent – pre‑show planning

Exhibitor Agent – meetings and leads

Organizer Agent – live intelligence and reporting

Shogra is the agentic OS for trade shows.

A plug‑in intelligence layer that sits above your registration, floorplan, and exhibitor directory—no rip‑and‑replace.

Turn your show from static lists and PDFs into a live, adaptive system that
matches the right buyers and sellers, proves ROI, and improves every show.

Low‑touch onboarding via CSV (fast start) or API (ongoing sync)
Secure by design with least‑privilege access and clear data boundaries
Built for organizers—Shogra sits on top of what you already use

Book a 20‑minute demo.
Then run a pilot on one show—no rip‑and‑replace—and see what your show can measure in 30 days (including NPS).

Three agents.

Three outcomes.

One score.

Exhibitor ROI

More qualified meetings with target accounts—pre‑show, onsite, and post‑show. Shogra turns your directory into a matchmaking + meeting engine that produces measurable revenue outcomes.

Attendee Experience

Personalized discovery, guidance, and live updates—less searching, more doing. Shogra turns your floorplan into a guided journey so attendees spend more time with the right exhibitors, sessions, and products.

Organizer Proof

Post‑show intelligence: ROI, journey reports, lead scoring, and benchmarks.

Shogra turns registrations and scans into proof of performance you can share with exhibitors, sponsors, and your board.

Shogra Success Score (SSS)

A single, explainable score that summarizes how well your show connected the right exhibitors and attendees—by segment, by hall, and by exhibitor tier, based on real meeting outcomes.
Use SSS to benchmark, prove improvement, and sell renewal.

Turn X into Y

From static assets to living intelligence

Turn your directory into a matchmaking + meeting engine
Turn your floorplan into a guided journey + engagement heatmap
Turn registrations into intent signals + smarter recommendations
Turn leads into follow‑up workflows + measurable ROI

Shogra doesn’t replace your tools.

It activates the data they already collect.

Shogra runs these agents on a shared knowledge graph that connects booths, products, sessions, and attendees into one intelligence layer.

The world’s first event-based behavioral graph.

The Agentic OS: Under the Hood

Shogra isn't just a dashboard; it's a Multi-Agent Constellation. Three specialized AI instances collaborate in real-time on a shared knowledge graph to activate your show data.

Exhibitor Agent
Targets the right accounts, prompts outreach, drives meetings, and structures follow‑up.
Think: a revenue ops analyst embedded into every exhibitor’s booth.
Attendee Agent
Builds a plan, recommends who to meet and what to see, and adapts live during the show.
Think: a personal concierge for each attendee, tuned to your show, handling meeting setup and post show follow ups.
Organizer Agent
Cross‑layer analytics + post‑show reporting that makes performance measurable.
Think: a control tower that sees exhibitors, attendees, and sessions as one system.

Agent-to-Agent: The Killer App

Most "AI tools" are glorified dashboards.

Shogra is different: the agents talk to each other—on behalf of exhibitors and attendees—until the work is done.

Agent-to-agent negotiation loops — the future of B2B commerce.

Example: Autonomous Meeting Scheduling

Pre-Show: An attendee declares interest in "commercial pasta equipment." The Attendee Agent scans the show, identifies 3 exhibitors with matching products, and sends meeting invitations on the attendee's behalf.
Exhibitor Agent Response: The Exhibitor Agent (running for each booth) reviews the attendee's profile, confirms they are a qualified lead (restaurant owner, purchasing authority), and accepts or proposes alternate times.
Negotiation: The two agents negotiate back-and-forth—checking calendars, booth traffic patterns, and session conflicts—until a meeting is locked.
Onsite Adaptation: Day-of-show, the attendee is running late. The Attendee Agent detects the delay (via geo-time logs) and automatically notifies the Exhibitor Agent, which suggests a new time or a "drop-by" window.
Post-Show Follow-Up: After the meeting, both agents prompt their users for feedback. If the exhibitor marks it as "high intent," the Exhibitor Agent triggers a follow-up sequence. If the attendee requests a quote, the Attendee Agent ensures it gets delivered.

Example: Attendee Agent as Show‑Floor Consultant

Understanding the business:
A restaurant owner tells the Attendee Agent:
- “I run a 120-seat casual restaurant.”
- “I’m struggling with food costs and want to add more plant‑based and vegetarian options.”
- “I’m interested in new beverage ideas and faster prep.”
Scanning the show for possibilities:
The Attendee Agent scans thousands of exhibitors and sessions for patterns, not just keywords:
- plant‑based proteins and menu solutions
- prep equipment that reduces labor and waste
- beverage programs that fit the restaurant’s concept and price point
- education sessions on menu engineering and food cost control
Proposing a “Business Upgrade Plan” for the show:
Instead of “here are 200 matches,” the Attendee Agent proposes a curated plan:
- 5–7 must‑see exhibitors
- 1–2 sessions on menu strategy and food costs
- 2–3 “optional” stops if time allows
Guiding live on the floor:
As the owner moves through the show, the Attendee Agent:
- re‑routes based on where they actually are
- asks quick questions (“Is plant‑based still a priority after what you just saw?”)
- adjusts recommendations in real time
Post‑show synthesis:
After the show, the Attendee Agent summarizes:
- which booths were visited (via geo-logs, badge scans, or check-ins)
- what was discussed (based on exhibitor notes, lead forms, or quick attendee feedback prompts)
- which ideas map to menu changes, cost savings, or new revenue
- a short, prioritized action list the owner can take back to the team

No human coordination required.

No double-booking.

No missed opportunities.

This is what we mean by "Agentic OS." The agents don't just recommend—they execute, negotiate, and close the loop. That's the difference between a tool and an operating system.

Integrations that match reality.

Start fast with CSV. Upgrade to API/webhooks where available.
Minimum inputs: registration + floorplan + exhibitor list.
Optional: Salesforce to connect meetings/leads to pipeline and exhibitor ROI.

Security & Control

Built for enterprise organizers who need AI without surrendering control.

Least‑privilege access (only what Shogra needs)
Clear data boundaries + consent-aware design
Auditability (logs for key actions and data syncs)

What you actually receive after a show

Exhibitor ROI reports + meeting outcomes
Attendee journey reports
AI lead scoring summaries
Engagement heatmaps + benchmark views
Action lists: who to re‑engage, who to route, what to improve next year

Shogra is the agentic OS for trade shows.

A plug‑in intelligence layer that sits above your registration, floorplan, and exhibitor directory—no rip‑and‑replace.

​

Turn your show from static lists and PDFs into a live, adaptive system that matches the right buyers and sellers, proves ROI, and improves every show.

​

Low‑touch onboarding via CSV (fast start) or API (ongoing sync)

Secure by design with least‑privilege access and clear data boundaries

Built for organizers—Shogra sits on top of what you already use

​

​Book a 20‑minute demo. Then run a pilot on one show—no rip‑and‑replace—and see what your show can measure in 30 days (including NPS).

​

Three agents.

Three outcomes.

One score.

​

Exhibitor ROI

More qualified meetings with target accounts—pre‑show, onsite, and post‑show.​ Shogra turns your directory into a matchmaking + meeting engine that produces measurable revenue outcomes.

​

Attendee Experience

Personalized discovery, guidance, and live updates—less searching, more doing. Shogra turns your floorplan into a guided journey so attendees spend more time with the right exhibitors, sessions, and products.

​

Organizer Proof

Post‑show intelligence: ROI, journey reports, lead scoring, and benchmarks.

Shogra turns registrations and scans into proof of performance you can share with exhibitors, sponsors, and your board.

​

​Shogra Success Score (SSS)

A single, explainable score that summarizes how well your show connected the right exhibitors and attendees—by segment, by hall, and by exhibitor tier, based on real meeting outcomes. Use SSS to benchmark, prove improvement, and sell renewal.

​​

​

Turn X into Y

From static assets to living intelligence

Turn your directory into a matchmaking + meeting engine

Turn your floorplan into a guided journey + engagement heatmap

Turn registrations into intent signals + smarter recommendations

Turn leads into follow‑up workflows + measurable ROI

​

​

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Shogra runs these agents on a shared knowledge graph that connects booths, products, sessions, and attendees into one intelligence layer. The world’s first event-based behavioral graph.

The Agentic OS: Under the Hood

Exhibitor Agent Targets the right accounts, prompts outreach, drives meetings, and structures follow‑up. Think: a revenue ops analyst embedded into every exhibitor’s booth.

Attendee Agent Builds a plan, recommends who to meet and what to see, and adapts live during the show. Think: a personal concierge for each attendee, tuned to your show, handling meeting setup and post show follow ups.

Organizer Agent Cross‑layer analytics + post‑show reporting that makes performance measurable. Think: a control tower that sees exhibitors, attendees, and sessions as one system.

​​

Agent-to-Agent: The Killer App

Most "AI tools" are glorified dashboards.

Shogra is different: the agents talk to each other—on behalf of exhibitors and attendees—until the work is done.

​

Agent-to-agent negotiation loops — the future of B2B commerce.

​

Example: Autonomous Meeting Scheduling

​

Pre-Show: An attendee declares interest in "commercial pasta equipment." The Attendee Agent scans the show, identifies 3 exhibitors with matching products, and sends meeting invitations on the attendee's behalf.

Exhibitor Agent Response: The Exhibitor Agent (running for each booth) reviews the attendee's profile, confirms they are a qualified lead (restaurant owner, purchasing authority), and accepts or proposes alternate times.

Negotiation: The two agents negotiate back-and-forth—checking calendars, booth traffic patterns, and session conflicts—until a meeting is locked.

Onsite Adaptation: Day-of-show, the attendee is running late. The Attendee Agent detects the delay (via geo-time logs) and automatically notifies the Exhibitor Agent, which suggests a new time or a "drop-by" window.

Post-Show Follow-Up: After the meeting, both agents prompt their users for feedback. If the exhibitor marks it as "high intent," the Exhibitor Agent triggers a follow-up sequence. If the attendee requests a quote, the Attendee Agent ensures it gets delivered.

​​​

Example: Attendee Agent as Show‑Floor Consultant

​

Understanding the business: A restaurant owner tells the Attendee Agent:

“I run a 120-seat casual restaurant.”

“I’m struggling with food costs and want to add more plant‑based and vegetarian options.”

“I’m interested in new beverage ideas and faster prep.”

Scanning the show for possibilities: The Attendee Agent scans thousands of exhibitors and sessions for patterns, not just keywords:

plant‑based proteins and menu solutions

prep equipment that reduces labor and waste

beverage programs that fit the restaurant’s concept and price point

education sessions on menu engineering and food cost control

Proposing a “Business Upgrade Plan” for the show: Instead of “here are 200 matches,” the Attendee Agent proposes a curated plan:

5–7 must‑see exhibitors

1–2 sessions on menu strategy and food costs

2–3 “optional” stops if time allows

Guiding live on the floor: As the owner moves through the show, the Attendee Agent:

re‑routes based on where they actually are

asks quick questions (“Is plant‑based still a priority after what you just saw?”)

adjusts recommendations in real time

Post‑show synthesis: After the show, the Attendee Agent summarizes:​

which booths were visited (via geo-logs, badge scans, or check-ins)

what was discussed (based on exhibitor notes, lead forms, or quick attendee feedback prompts)

Turn your show from static lists and PDFs into a live, adaptive system that
matches the right buyers and sellers, proves ROI, and improves every show.

Book a 20‑minute demo.
Then run a pilot on one show—no rip‑and‑replace—and see what your show can measure in 30 days (including NPS).

More qualified meetings with target accounts—pre‑show, onsite, and post‑show. Shogra turns your directory into a matchmaking + meeting engine that produces measurable revenue outcomes.

Shogra Success Score (SSS)

A single, explainable score that summarizes how well your show connected the right exhibitors and attendees—by segment, by hall, and by exhibitor tier, based on real meeting outcomes.
Use SSS to benchmark, prove improvement, and sell renewal.

Shogra runs these agents on a shared knowledge graph that connects booths, products, sessions, and attendees into one intelligence layer.

The world’s first event-based behavioral graph.

Exhibitor Agent
Targets the right accounts, prompts outreach, drives meetings, and structures follow‑up.
Think: a revenue ops analyst embedded into every exhibitor’s booth.

Attendee Agent
Builds a plan, recommends who to meet and what to see, and adapts live during the show.
Think: a personal concierge for each attendee, tuned to your show, handling meeting setup and post show follow ups.

Organizer Agent
Cross‑layer analytics + post‑show reporting that makes performance measurable.
Think: a control tower that sees exhibitors, attendees, and sessions as one system.

Understanding the business:
A restaurant owner tells the Attendee Agent:

Scanning the show for possibilities:
The Attendee Agent scans thousands of exhibitors and sessions for patterns, not just keywords:

Proposing a “Business Upgrade Plan” for the show:
Instead of “here are 200 matches,” the Attendee Agent proposes a curated plan:

Guiding live on the floor:
As the owner moves through the show, the Attendee Agent:

Post‑show synthesis:
After the show, the Attendee Agent summarizes:

Start fast with CSV. Upgrade to API/webhooks where available.
Minimum inputs: registration + floorplan + exhibitor list.
Optional: Salesforce to connect meetings/leads to pipeline and exhibitor ROI.

Built for enterprise organizers who need AI without surrendering control.