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Shogra is the agentic OS for trade shows.
What Shogra Does
The Intelligence Scores
The Agent Community
The Intelligence Scores
The Shogra Intelligence Duality.
One OS.
Two Engines.
Total Certainty.
Shogra transforms trade shows with dual-engine intelligence:
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The Shogra Success Score™ quantifies event ROI
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The Anima Score™ decodes real-time attendee intent, providing total visibility into your event ecosystem.
The Shogra Success Score™ (The Economic Model)
Value: Proves the total dollar-value and economic health of your event.
This single, explainable 0–100 metric proves the economic
value of your event, combining validated financial results
with attendee interest and commitment. It validates past
ROI while predicting future growth potential.
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Organizer Win: Secure board-ready proof of year-over-year growth to defend floorplan pricing and maximize event profitability.
The Anima Score™ (The Behavioral Model)
Value: Decodes attendee intent—the bridge from interest to commitment.
This predictive engine analyzes real-time engagement
and dwell time to reveal why attendees stay and when
they are ready to commit. It is a real-time behavioral
model that itemizes exactly what is happening while the show is happening.
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Organizer Win: Spot sales opportunities in real time, predict exhibitor renewals, and identify and optimize floor-plan "dead zones" for an increased exhibitor satisfaction and attendance experience.
"Shogra doesn’t replace your tools.
It activates the data they already collect...
...but Shogra goes further — generating a proprietary intelligence layer of high-intent meeting signals, autonomous negotiation data, and outcome scoring that no other platform can produce."
From static assets to living intelligence.
Turn X into Y
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Directories become autonomous matchmaking & commitment engines.
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Convert registrations into actionable intent signals and predictive recommendations.
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Transform your static floorplan into a guided journey and real-time engagement map.
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Process leads automatically into follow-up workflows with measurable ROI.
Shogra doesn’t replace your tools. It activates the data they already collect......but Shogra goes further — generating a proprietary intelligence layer of high-intent meeting signals, autonomous negotiation data, and outcome scoring that no other platform can produce.
The Intelligence Layer
Shogra orchestrates these agents on a shared Knowledge Graph
that connects booths, products, sessions, and attendees into a single, unified intelligence layer.
The world’s first event-based behavioral graph.
A plug‑in intelligence layer that sits above your registration,
floorplan and exhibitor directory — no rip‑and‑replace.
Most trade shows lose 70% of their intent data between registration and the floor.
The Shogra Score Engines measure
the economic productivity of the show network
Shogra captures those dark interactions—the missed connections, unmatched exhibitors, and untracked attendee behavior—and turns them into confirmed meetings and measurable exhibitor ROI.
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Frictionless Integration — Shogra activates via CSV or API sync in days, not months. We sit on top of your existing registration and floorplan providers with zero disruption to your current workflows.
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Enterprise-Grade Security — Built with a "Secure by Design" architecture, Shogra utilizes least-privilege access and strict data boundaries to ensure your proprietary event intelligence remains yours alone.
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The 70/30 Execution Model — Shogra’s agents handle the high-volume orchestration and autonomous engagement, while the final commitment always remains with the human. Whether it’s an attendee confirming a high-value meeting or an organizer setting strategic guardrails, Shogra executes the work while you maintain the control.
How Shogra Activates Your Event Data
Three Agents.
Three Outcomes.
One Score.
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Exhibitor ROI: The Commitment Engine
Stop settling for scans. Shogra secures confirmed, qualified meetings before and during the show—turning your exhibitor directory into a commitment engine that drives pipeline, not just badge swipes.
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Attendee Experience: The Guided Journey
Eliminate the "lost on the floor" fatigue. Shogra provides personalized, 24/7 guidance that maps attendee intent to the right exhibitors and sessions. We transform your floorplan into an active business concierge that ensures every hour onsite becomes intentional, measurable, and outcome-driven.
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Organizer Proof: The Intelligence Layer
Move beyond anecdotal success. Shogra converts every interaction into board-ready proof—meeting quality, engagement benchmarks, renewal risk signals, and commitment density mapping across halls and segments. You gain the mathematical certainty needed to defend pricing, secure renewals, and report to your board with absolute confidence.
Shogra Knowledge Graph
The Agent Overlay Swarm
The architecture of temporary economies.
Shogra deploys as an intelligent overlay, orchestrating every interaction across your existing event stack to drive real-time ROI.
Shogra Core Intelligence (SCI)
Shogra Core Intelligence (SCI)
The central nervous system of your event. SCI coordinates the Organizer, Exhibitor, and Attendee agents through a Legacy System Bridge that sits directly on top of your current registration and floorplan providers. No rip-and-replace required—deployment is a low-touch, high-impact integration that activates your event data in days, not months.
The Agent Community
"Attracting and keeping Exhibitors starts and ends with attracting and keeping Attendees."
-Chris Gudenzi, Founder, Shogra
The Agentic OS: Under the Hood
Shogra isn't just a dashboard; it's a Multi-Agent Constellation.
Three specialized AI instances collaborate in real-time on a
shared knowledge graph to activate your show data.
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Exhibitor Agent Autonomously identifies target accounts, orchestrates outreach, and secures meetings. Think: A 24/7 Sales Development Rep (SDR) for every booth.
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Attendee Agent
Builds a plan, recommends who to meet and what to see, and adapts live
during the show.
Think: A Business Advisor for every attendee.
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Organizer Agent
Cross‑layer analytics + post‑show reporting that makes performance measurable.
Think: a control tower that sees exhibitors, attendees, and sessions as one system.
Agent-to-Agent Coordination:
The Breakthrough
Shogra’s agents don’t wait for instructions—they coordinate with each other and with your participants to move intent into action. Each agent handles the back‑and‑forth of outreach, timing, and negotiation, while the human always provides the final confirmation.
This is the Human‑in‑the‑Loop Execution Model.
Agents handle the 70% of high‑volume coordination, and humans guide the 30% of strategic decisions that shape the outcome. Together, they continuously update each other—so every new human input improves the next agent‑to‑agent interaction.
It’s autonomous execution with total human alignment.
The Unifying Arc:
The Commitment Lifecycle
Shogra doesn’t just suggest matches; it orchestrates the entire business arc.
Every interaction on the Shogra Knowledge Graph follows a 6-stage Commitment Lifecycle that moves participants from vague intent to verified outcomes.
Strategic Intent: Pre-show brainstorming and goal setting.
Intelligent Matching: Identifying high-probability business partners.
Autonomous Coordination: Agents negotiate timing and location.
Confirmed Occurrence: Verification that the meeting actually took place.
Outcome Signaling: Immediate "Thumbs Up/Down" feedback loop.
Post-Show Activation: Automated follow-ups and ROI reporting.
In Action
From Intent to Confirmed Meeting — Automatically
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Strategic Intent - Pre-Show: An attendee declares interest in "commercial pasta equipment." The Attendee Agent scans the show, identifies 3 exhibitors with matching products, and sends meeting invitations on the attendee's behalf.
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Intelligent Matching - Exhibitor Agent Response: The Exhibitor Agent (running for each booth) reviews the attendee's profile, confirms they are a qualified lead (restaurant owner, purchasing authority), and accepts or proposes alternate times.
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Autonomous Coordination - Negotiation: The two agents negotiate back-and-forth—checking calendars, booth traffic patterns, and session conflicts—until a meeting is locked.
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Confirmed Occurrence - Onsite Adaptation: Day-of-show, the attendee is running late. The Attendee Agent detects the delay (via geo-time logs) and automatically notifies the Exhibitor Agent, which suggests a new time or a "drop-by" window.
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Outcome Signaling - Post Meeting Feedback: Immediate "Thumbs Up/Down" feedback loop.
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Post-Show Follow-Up: After the meeting, both agents prompt their users for feedback. If the exhibitor marks it as "high intent," the Exhibitor Agent triggers a follow-up sequence. If the attendee requests a quote, the Attendee Agent ensures it gets delivered.
In Action: A Personal Business Advisor for Every Attendee
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Understanding the business:
A restaurant owner tells the Attendee Agent:-
“I run a 120-seat casual restaurant.”
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“I’m struggling with food costs and want to add more plant‑based and vegetarian options.”
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“I’m interested in new beverage ideas and faster prep.”
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Scanning the show for possibilities:
The Attendee Agent scans thousands of exhibitors and sessions for patterns, not just keywords:-
plant‑based proteins and menu solutions
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prep equipment that reduces labor and waste
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beverage programs that fit the restaurant’s concept and price point
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education sessions on menu engineering and food cost control
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Proposing a “Business Upgrade Plan” for the show:
Instead of “here are 200 matches,” the Attendee Agent proposes a curated plan:-
5–7 must‑see exhibitors
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1–2 sessions on menu strategy and food costs
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2–3 “optional” stops if time allows
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Guiding live on the floor:
As the owner moves through the show, the Attendee Agent:-
re‑routes based on where they actually are
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asks quick questions (“Is plant‑based still a priority after what you just saw?”)
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adjusts recommendations in real time
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Post‑show synthesis:
After the show, the Attendee Agent summarizes:-
which booths were visited (via geo-logs, badge scans, or check-ins)
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what was discussed (based on exhibitor notes, lead forms, or quick attendee feedback prompts)
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which ideas map to menu changes, cost savings, or new revenue
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a short, prioritized action list the owner can take back to the team
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No manual coordination.
No double-booking.
No missed connections.
This is what we mean by "Agentic OS."
The agents don't just recommend—they execute, negotiate, and close the loop.
That's the difference between a tool and an operating system.
Integrations that match reality.
Activate in days, not months.
CSV for fast start. API and webhooks for ongoing sync.
Minimum inputs: registration + floorplan + exhibitor directory.
Optional: Salesforce to connect meetings/leads to pipeline and exhibitor ROI.
Security & Control
Built for enterprise organizers who need AI without surrendering control.
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Least‑privilege access (only what Shogra needs)
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Clear data boundaries + consent-aware design
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Full Auditability — transparent logs for every agent action and data sync
Your Post-Show Intelligence Package
A complete, outcome‑focused intelligence package that turns every meeting,
interaction, and journey into measurable ROI.
Exhibitor Meeting Intelligence
Confirmed meetings, meetings held, intent scoring, and post‑meeting follow‑up triggers—everything exhibitors need to convert conversations into revenue.
Attendee Journey Synthesis
A complete narrative of each attendee’s goals, movements, interactions, and decisions—mapped against your show’s content and exhibitors.
AI‑Driven Lead Quality & Opportunity Scoring
Agents analyze signals, behaviors, and meeting context to surface the highest‑value opportunities for exhibitors and organizers.
Performance Benchmarks & Behavioral Heatmaps
Compare halls, segments, product categories, and traffic flows to understand engagement patterns at a deeper operational level.
Action Lists for Every Stakeholder
Who to re‑engage, who to nurture, who is at risk, and what next steps to take—generated automatically by Shogra’s agentic swarm.
Shogra Success Score (SSS)
Your single, explainable metric measuring the health of your event ecosystem—year over year, hall over hall, segment over segment.
Founding Partner Program
We are currently selecting a limited group of Founding Partners to quantify missed connections and hidden ROI from their prior events.
Founding Partners receive:
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Bespoke Opportunity Analysis: A data-driven audit of your 2025 "dark" intent and missed connections.
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Strategic Influence: The unique chance to shape the Shogra intelligence layer for your specific industry.
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Priority Access: Locked-in Founding Member rates and preferred placement on our 2026/27 deployment calendar.
Inquire for availability:
Chris Gudenzi, Founder/CEO
cgudenzi@expo360.ai
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